{"id":6233,"date":"2022-11-22T19:12:52","date_gmt":"2022-11-22T18:12:52","guid":{"rendered":"https:\/\/stg.inova.to\/?p=6233"},"modified":"2023-02-06T12:28:17","modified_gmt":"2023-02-06T11:28:17","slug":"desing-in-business","status":"publish","type":"post","link":"https:\/\/stg.inova.to\/en\/desing-in-business\/","title":{"rendered":"Prieskum zrelosti korpor\u00e1tneho dizajnu v strednej Eur\u00f3pe"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/mome.hu\/en\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-6217\" src=\"https:\/\/stg.inova.to\/wp-content\/uploads\/2022\/11\/MOME-Institution-logo-negative-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/stg.inova.to\/wp-content\/uploads\/2022\/11\/MOME-Institution-logo-negative-150x150.jpg 150w, https:\/\/stg.inova.to\/wp-content\/uploads\/2022\/11\/MOME-Institution-logo-negative-300x300.jpg 300w, https:\/\/stg.inova.to\/wp-content\/uploads\/2022\/11\/MOME-Institution-logo-negative-1024x1024.jpg 1024w, https:\/\/stg.inova.to\/wp-content\/uploads\/2022\/11\/MOME-Institution-logo-negative-768x768.jpg 768w, https:\/\/stg.inova.to\/wp-content\/uploads\/2022\/11\/MOME-Institution-logo-negative-1536x1536.jpg 1536w, https:\/\/stg.inova.to\/wp-content\/uploads\/2022\/11\/MOME-Institution-logo-negative-2048x2048.jpg 2048w, https:\/\/stg.inova.to\/wp-content\/uploads\/2022\/11\/MOME-Institution-logo-negative-1920x1920.jpg 1920w, https:\/\/stg.inova.to\/wp-content\/uploads\/2022\/11\/MOME-Institution-logo-negative-1600x1600.jpg 1600w, https:\/\/stg.inova.to\/wp-content\/uploads\/2022\/11\/MOME-Institution-logo-negative-1200x1200.jpg 1200w, https:\/\/stg.inova.to\/wp-content\/uploads\/2022\/11\/MOME-Institution-logo-negative-767x767.jpg 767w, https:\/\/stg.inova.to\/wp-content\/uploads\/2022\/11\/MOME-Institution-logo-negative-420x420.jpg 420w, https:\/\/stg.inova.to\/wp-content\/uploads\/2022\/11\/MOME-Institution-logo-negative-20x20.jpg 20w, https:\/\/stg.inova.to\/wp-content\/uploads\/2022\/11\/MOME-Institution-logo-negative-10x10.jpg 10w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><\/strong><\/p>\n<div>\n<p><strong>MOME<\/strong> je univerzita pre umelcov, dizajn\u00e9rov, tvorcov a inov\u00e1torov, ktor\u00ed s\u00fa odhodlan\u00ed prelomi\u0165 formu priemernosti. Zameriava sa na komplexn\u00fd pr\u00edstup prostredn\u00edctvom mentoringu a vytv\u00e1rania ekosyst\u00e9mu umenia a dizajnu zalo\u017een\u00e9ho na hodnot\u00e1ch v regi\u00f3ne strednej a v\u00fdchodnej Eur\u00f3py.<\/p>\n<h2>O \u010dom je prieskum zrelosti korpor\u00e1tneho dizajnu v regi\u00f3ne strednej a v\u00fdchodnej Eur\u00f3py?<\/h2>\n<p>Vyu\u017eitie dizajnu v podnikan\u00ed m\u00f4\u017ee u\u013eah\u010di\u0165 strategick\u00e9 v\u00fdvojov\u00e9 procesy, prep\u00e1ja\u0165 jednotliv\u00e9 interdisciplin\u00e1rne t\u00edmy a zlep\u0161i\u0165 v\u00fdkonnos\u0165 podniku. Inova\u010dn\u00e9 centrum MOME si stanovilo za cie\u013e pos\u00fadi\u0165 \u00falohu a bud\u00facnos\u0165 dizajnu v najv\u00e4\u010d\u0161\u00edch spolo\u010dnostiach strednej a v\u00fdchodnej Eur\u00f3py.<\/p>\n<p>Medzin\u00e1rodn\u00fd v\u00fdskum nazna\u010duje, \u017ee existuje siln\u00e1 korel\u00e1cia medzi obchodnou v\u00fdkonnos\u0165ou spolo\u010dnosti a zrelos\u0165ou dizajnu. Pripravovan\u00e1 \u0161t\u00fadia chce poskytn\u00fa\u0165 autentick\u00fd zdroj inform\u00e1ci\u00ed o tom, ako sa vyv\u00edja a men\u00ed postoj firiem k dizajnu a k ak\u00fdm v\u00fdsledkom vedie myslenie orientovan\u00e9 na dizajn. Preto MOME u\u017e po druh\u00fdkr\u00e1t realizuje prieskum firemn\u00e9ho dizajnu.<\/p>\n<p>V roku 2021 sa realizoval prieskum medzi ma\u010farsk\u00fdmi firmami. \u0160t\u00fadia je k\u00a0dispoz\u00edcii tu: <a href=\"https:\/\/mome.hu\/en\/use-of-design-report-2021\">https:\/\/mome.hu\/en\/use-of-design-report-2021. <\/a>V roku 2022\/2023 je amb\u00edciou roz\u0161\u00edri\u0165 prieskum aj do \u010fal\u0161\u00edch kraj\u00edn strednej a v\u00fdchodnej Eur\u00f3py s cie\u013eom presk\u00fama\u0165 region\u00e1lne rozdiely.<br \/>\n<strong><br \/>\nAko sa z\u00fa\u010dastni\u0165?<br \/>\n<\/strong><\/p>\n<ul>\n<li>\u00da\u010das\u0165 na prieskume bude trva\u0165 pribli\u017ene 10-15 min\u00fat<\/li>\n<li>Prieskum je ur\u010den\u00fd pre spolo\u010dnosti vo v\u0161etk\u00fdch odvetviach, nielen pre poskytovate\u013eov dizajn\u00e9rskych slu\u017eieb<\/li>\n<li>Ot\u00e1zky prieskumu s\u00fa zameran\u00e9 na vrcholov\u00fd mana\u017ement<\/li>\n<li>Dotazn\u00edk je k dispoz\u00edcii v anglickom jazyku<\/li>\n<\/ul>\n<p><strong>\u010co za t<\/strong><strong>o? <\/strong><\/p>\n<p>Na opl\u00e1tku za v\u00e1\u0161 \u010das, spolupr\u00e1cu a inform\u00e1cie, ktor\u00e9 v r\u00e1mci prieskumu poskytnete, vypracuje MOME pre ka\u017ed\u00e9ho\u00a0 \u00fa\u010dastn\u00edka personalizovan\u00fa spr\u00e1vu o v\u00fdsledkoch jeho spolo\u010dnosti, porovnan\u00fa s celo\u0161t\u00e1tnym priemerom.<\/p>\n<p><strong>Prezent\u00e1cia v\u00fdsledkov prieskumu<\/strong><\/p>\n<p>Prezent\u00e1cia v\u00fdsledkov prieskumu bude <strong>27. apr\u00edla 2023 v Budape\u0161ti.<\/strong>\u00a0 V r\u00e1mci podujatia bud\u00fa m\u00f4c\u0165 respondenti vyu\u017ei\u0165 pr\u00edle\u017eitos\u0165 prezentova\u0165 vyu\u017eitie dizajnu vo svojich firm\u00e1ch a spolo\u010dnostiach, porovna\u0165 sa s partnermi zo zahrani\u010dia a nadviaza\u0165 spolupr\u00e1cu.<\/p>\n<p><a href=\"https:\/\/www.surveymonkey.com\/r\/J7HSTDD\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6224 size-medium aligncenter\" src=\"https:\/\/stg.inova.to\/wp-content\/uploads\/2022\/11\/Vyplnit-dotaznik-300x78.jpg\" alt=\"\" width=\"300\" height=\"78\" srcset=\"https:\/\/stg.inova.to\/wp-content\/uploads\/2022\/11\/Vyplnit-dotaznik-300x78.jpg 300w, https:\/\/stg.inova.to\/wp-content\/uploads\/2022\/11\/Vyplnit-dotaznik-768x199.jpg 768w, https:\/\/stg.inova.to\/wp-content\/uploads\/2022\/11\/Vyplnit-dotaznik-767x198.jpg 767w, https:\/\/stg.inova.to\/wp-content\/uploads\/2022\/11\/Vyplnit-dotaznik-420x109.jpg 420w, https:\/\/stg.inova.to\/wp-content\/uploads\/2022\/11\/Vyplnit-dotaznik-20x5.jpg 20w, https:\/\/stg.inova.to\/wp-content\/uploads\/2022\/11\/Vyplnit-dotaznik-10x3.jpg 10w, https:\/\/stg.inova.to\/wp-content\/uploads\/2022\/11\/Vyplnit-dotaznik.jpg 943w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h3><strong>\u00a0<\/strong><\/h3>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; MOME je univerzita pre umelcov, dizajn\u00e9rov, tvorcov a inov\u00e1torov, ktor\u00ed s\u00fa odhodlan\u00ed prelomi\u0165 formu priemernosti. Zameriava sa na komplexn\u00fd pr\u00edstup prostredn\u00edctvom mentoringu a vytv\u00e1rania ekosyst\u00e9mu umenia a dizajnu zalo\u017een\u00e9ho na hodnot\u00e1ch v regi\u00f3ne strednej a v\u00fdchodnej Eur\u00f3py. O \u010dom je prieskum zrelosti korpor\u00e1tneho dizajnu v regi\u00f3ne strednej a v\u00fdchodnej Eur\u00f3py? Vyu\u017eitie dizajnu v podnikan\u00ed m\u00f4\u017ee u\u013eah\u010di\u0165 strategick\u00e9 v\u00fdvojov\u00e9 procesy, prep\u00e1ja\u0165 jednotliv\u00e9 interdisciplin\u00e1rne t\u00edmy a zlep\u0161i\u0165 v\u00fdkonnos\u0165 podniku. Inova\u010dn\u00e9 centrum MOME si stanovilo za cie\u013e pos\u00fadi\u0165 \u00falohu a bud\u00facnos\u0165 dizajnu v najv\u00e4\u010d\u0161\u00edch spolo\u010dnostiach strednej a v\u00fdchodnej Eur\u00f3py. Medzin\u00e1rodn\u00fd v\u00fdskum nazna\u010duje, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68,72,2],"tags":[],"class_list":["post-6233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-blog-de","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/stg.inova.to\/en\/wp-json\/wp\/v2\/posts\/6233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stg.inova.to\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stg.inova.to\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stg.inova.to\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/stg.inova.to\/en\/wp-json\/wp\/v2\/comments?post=6233"}],"version-history":[{"count":0,"href":"https:\/\/stg.inova.to\/en\/wp-json\/wp\/v2\/posts\/6233\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stg.inova.to\/en\/wp-json\/wp\/v2\/media\/6215"}],"wp:attachment":[{"href":"https:\/\/stg.inova.to\/en\/wp-json\/wp\/v2\/media?parent=6233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stg.inova.to\/en\/wp-json\/wp\/v2\/categories?post=6233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stg.inova.to\/en\/wp-json\/wp\/v2\/tags?post=6233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}